While the world sleeps,
I make copy shine.

Breaking Feature

The Lewis Road Creamery Phenomenon

The Story: A fast-moving retail trend turning into a national obsession.

My Editorial Edge: Co-authored and edited the breaking business feature documenting the massive consumer supply crisis. It became the most-read story on Stuff.co.nz on its publication day, completely leading the national news cycle and sparking international media interest. Today, it remains permanently cited on the official Lewis Road Creamery Wikipedia Page. Read my original coverage at Stuff.co.nz | Demand for Choc-Milk Outstrips Supply.

Opinion Analysis

The Chocolate Milk Craze

The Story: Moving past the “what” of hard news to analyse the “why” of viral consumer behaviour.

My Editorial Edge: Authored and edited a companion analysis unpacking the social dynamics behind the commercial dairy mania. This piece served as a major cultural reference point, extending the digital shelf-life of the story and driving high levels of user engagement. Read my full analysis at Stuff.co.nz | The Psychology of the Chocolate Milk Craze.

State Highway 22 Risk Investigation

The Story: Uncovering why regional law enforcement and local drivers dubbed State Highway 22 the most dangerous stretch of road in New Zealand.

My Editorial Edge: Executed an in-depth road safety investigative reporting piece, untangling complex regulatory data, interviewing local authorities, and holding public entities accountable. View my published features on Stuff.co.nz | Hunuas election candidates weigh in on NZ’s most dangerous highway SH22 and Stuff.co.nz | Drivers blamed for State Highway 22’s dangerous reputation.

The Safe Speeds Programme Media Campaign

The Story: Pitching a high-friction regional safety bylaw to a sceptical, resistant driving public.

My Editorial Edge: Structured and executed the media campaign, translating technical engineering metrics into human-centric, relatable copy. The strategic messaging shifted public awareness and modified driver behaviour, helping secure critical compliance that contributed to a 22 per cent reduction in road deaths and serious injuries on changed roads. Review the campaign execution at 1News National Broadcast Feature and the NZ Herald Regional Release.

The $69 Million Puhinui Station Interchange Launch

The Story: Launching South Auckland’s primary rapid transit hub amidst heavy political and media scrutiny.

My Editorial Edge: Acted as the senior media specialist and public storyteller, managing communication channels across multi-million dollar milestones. Crafted airtight public messaging that balanced complex logistical data with clear, accessible community storytelling. View the launch execution at RNZ Launch Coverage